Full article at: https://www.malverngazette.co.uk/news/18520061.malvern-tech-firm-payara-lends-support-team-gbs-emma-witherford-another-year/
A MALVERN based tech firm has continued to support a local freestyle kayaking athlete for another year.
Through renewing its company sponsorship for 2020 – 2021, Payara Services will enable Emma Witherford to carry on achieving in her sport at a time when it is most challenging.
Dedicated to supporting the local community, this will be the third consecutive year that Payara has pledged sponsorship to Emma, who is originally from Malvern.
The company previously provided funds to help her compete at the European Championships during 2018 and the ICF World Championships in 2019, where she raced as part of the Senior GB Squad for the first time.
Julia Millidge, HR manager at Payara, said: “We are excited and extremely honoured to be sponsoring Emma for the third year running. At Payara, we work incredibly hard to build an inclusive and supportive culture, which extends beyond our growing team to the local Worcestershire community.
"We are incredibly proud of Emma’s achievements over the last two years and were delighted to be sponsoring her again, especially during these challenging and uncertain times. We as a company feel that she embodies the “Payaran” values of excellence, initiative, community, growth, openness, trust and most of all, passion. We wish Emma every success and cannot wait to see her continued growth and achievements over the coming year.”
A Biology student in her final year at the University of Nottingham, Emma’s usual daily training routine has been disrupted since the lockdown rules were put in place in March this year. She said: “The coronavirus outbreak has brought about a number of unprecedented challenges that have affected everyone, including sports people and athletes, with the imposed restrictions squashing our extremely structured daily routines.
In the space of just a few weeks, my final year of university was left to be completed at home, local and international competitions were postponed or cancelled (including a home nation’s World Cup in Nottingham!), and my training facilities closed their doors – unknowing to when they may reopen." Currently ranked 3rd in last year’s GB selection, Emma hopes to compete in the European Championships in October this year, as well as the ICF World Championships in Nottingham in 2021, however, whether these events will take place is currently unknown.
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